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Use These Website Updates to Boost Sales During A Recession
Offer Valid: 03/05/2023 - 03/07/2025In these uncertain economic times, it is more important than ever to make sure that your business is taking every step possible to succeed. One of the best ways to do this is by making some website updates that will help bolster your business during a recession. Here are some tips from the Tri-Town Chamber of Commerce for updating your website and increasing sales during a recession.
Make Navigation Easier
The easier it is for people to get around on your website, the more likely they are to stay and purchase something from you. Make sure that everything on your website is easy to access and understand. Think about adding drop-down menus, search bars, and other helpful navigational elements so customers can find what they are looking for quickly and easily.
Create a Strong Call To Action
A strong call-to-action (CTA) helps guide customers toward completing their desired action, such as purchasing your product or service. Make sure that the CTA on each page of your site stands out and encourages customers to take action with words like “Buy Now” or “Sign Up Today”, as well as including visuals such as buttons or arrows pointing towards the CTA. Take a look at a few different business websites to get an idea of what others are doing.
Showcase Customer Testimonials
Nothing speaks better about a business than customer testimonials. Adding customer testimonials to your site shows potential customers that others have found success with using your products or services before them, which can increase trust in your brand and encourage them to purchase from you. Showcase testimonials within videos on your site, or add verified reviews for your most popular products.
Make Use of SEO Practices
Search engine optimization (SEO) helps ensure that your website appears higher in search engine results when potential customers are searching online for related keywords. Implementing SEO best practices such as using relevant keywords throughout content, creating interesting meta descriptions, and optimizing images will ensure that customers find you even during tough economic times. You can also ensure that your site is as accessible as possible for individuals of every ability.
Learn Coding Skills To Maintain Your Site
Broken pages can be frustrating for customers, and it might make them less likely to purchase from you if they experience difficulty accessing certain pages on the site due to coding errors or broken links. Consider learning basic coding skills so you can fix these issues quickly and efficiently when they arise. This will also help improve overall customer satisfaction with the site since broken pages won’t keep people from completing their desired actions.
Use PDFs For Organization and Protection
PDFs are great for protecting both you and your customers in case of any legal disputes down the line, since all content within them remains unchanged over time, regardless of who views it or how many times it's been viewed/downloaded/shared. Plus, they're easy enough to create yourself without any fancy software programs needed. Using a PDF filler can even allow you to have customers fill out and sign forms on your site.
Making smart website changes now can really help bolster business during a recession and beyond. Consider improving navigation, adding a strong call-to-action, and using PDFs to update your site and keep it secure. Not only will these changes help you meet your goals without stress, but they'll also boost confidence for your customers and keep them coming back time and time again.
Have a question for the team at the Tri-Town Chamber of Commerce? Take a look at the resources we can offer your small business today.
This Hot Deal is promoted by Tri-Town Chamber of Commerce.
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