Grow Your Business with Email & Social Media

Grow Your Business with Email & Social Media
Bonus Session: Grow your Facebook Fan Base and Email List with a Facebook Campaign (see details about Bonus Session)
 
Are your email and social media marketing programs creating new business for you? They should be.
 
Join Heather Jackson, Regional Development Director for Constant Contact at the Tri-Town Chamber of Commerce on Wednesday, March 5th, 2014 to learn how to develop a marketing plan based on your unique business needs using email and social media to connect to the audience that matters to you. This event is sponsored by the Tri-Town Chamber of Commerce. In this free workshop, small businesses and nonprofit organizations will learn easy-to-implement tactics for creating and measuring marketing campaigns without spending a lot of time or money.
 
You will learn how to:

• Engage your audience. Marketing today is about engagement, and without understanding these fundamentals, your individual campaigns will not be as effective as they can be.
• Develop a marketing plan. Based on your specific goals and objectives, what results are you trying to reach? All good marketing plans start with an end result in mind. Discover your end result and you’re on your way to creating marketing campaigns that grow your business.
• Create marketing campaigns. You’ll learn the basic types of campaigns for the business results you hope to achieve and how to create content that reaches your audience and calls them to action.
• Discover the channels that matter. From email to your various social networks and platforms, there a lot of ways to reach your intended audience. Learn the differences and best practices so you can choose the best channel for each campaign, to create the greatest impact.
• By the end of the program you will be on your way to creating a marketing plan that incorporates your specific goals and objectives leaving you with a greater understanding of how to optimize your email and social media marketing to grow your business!

 
Participants will leave with lots of ideas for timing their messages, writing winning subject lines, brainstorming offers or content to try, & how best to approach their next marketing campaign.
 
Agenda:
 
7:30 - 7:45 AM - Registration
7:45 - 9:15 AM - Grow Your Business with Email & Social Media and Q&A 
9:15 - 9:45 AM- Bonus workshop - Run a Facebook Campaign
***BONUS WORKSHOP - Run a Facebook Campaign***
 
Following the Grow Your Business with Email and Social Media workshop, join the Heather Jackson, Regional Development Director for Constant Contact in an exclusive, free hands-on bonus workshop and learn how to create a Facebook Social Campaign. We will help you build and launch your own Facebook contest, coupon offer, or valuable downloadable PDF for your business page while making sure it is cohesive and personal to you and your business!
 
(NOTE: This is an exclusive bonus workshop and is only open to the first 10 people who register below, have signed up for a trial of Constant Contact's Social Campaign tool with LizBESocial and have a Facebook Business Page.
 
Click this HERE to start your FREE 30 day trial of Social Campaigns
 
**Please start to think about what you will offer your customers so that we can jump right in!**
 
Some examples include:
 
Storefront: Gift cards, Basket of your stores best items
Restaurant: Gift card, Dinner for two
B2B: Extended trial of your software, free consulting session, admission to paid webinar, free group training session.
Checklist: "Top 10 to-do’s before buying your first home"
Coupon: 10% off any item on the menu
Not sure what to offer? Check out "Run a Successful Facebook Campaign" for more ideas!
 
Please bring your laptop and account login credentials for hands-on work.